No more tech overwhelm. Just simple, powerful tools and guidance to help you build your brand, automate your workflows, and scale your creative business—your way.
This assessment will help you identify strengths and opportunities in your marketing strategy across 7 key dimensions:
The assessment takes about 10-15 minutes to complete. You'll receive a comprehensive report with actionable recommendations based on your responses.
Evaluate the clarity, consistency, and effectiveness of your brand's core elements.
A clear value proposition explains how your product or service solves customer problems better than alternatives.
Brand consistency means maintaining the same tone, style, and messaging across all customer interactions.
Visual identity includes your logo, colours, typography, and imagery that represent your brand's values and personality.
Brand guidelines document how your brand elements should be used to ensure consistency.
Team alignment ensures everyone represents your brand consistently in customer interactions.
Evaluate the effectiveness and optimisation of all your digital properties.
Visitors should quickly understand what you offer and why it matters to them.
Mobile responsiveness ensures visitors have a good experience regardless of device.
Conversion optimisation focuses on guiding visitors toward desired actions.
Effective landing pages have clear value propositions, compelling content, and strong calls-to-action.
SEO helps your website rank higher in search results, driving organic traffic.
Evaluate your content strategy, production capabilities, and distribution effectiveness.
Regular content creation keeps your audience engaged and builds authority over time.
Different content types serve prospects at awareness, consideration, and decision stages.
Repurposing allows you to maximise the value of content across different formats and platforms.
Authoritative content positions your brand as a trusted expert in your field.
Content should ultimately contribute to leads, sales, retention, or other business goals.
Evaluate your technology stack, workflow efficiency, and AI implementation.
Integrated systems share data seamlessly, reducing manual work and improving insights.
Effective email automation delivers relevant content based on subscriber behaviour and attributes.
Automated lead nurturing moves prospects through the funnel with targeted content.
AI can enhance content creation, personalisation, analytics, and optimisation.
Effective data utilisation enables personalisation and informed decision-making.
Evaluate your sales funnel design, lead quality, and conversion optimisation.
A well-defined funnel maps the customer journey from awareness to purchase.
Effective qualification ensures you focus resources on the most promising prospects.
Optimised conversion points reduce friction and make it easy for prospects to take action.
Lead nurturing builds relationships until prospects are ready for sales conversations.
Tracking metrics at each funnel stage helps identify and address bottlenecks.
Evaluate your measurement approach, reporting systems, and optimisation processes.
Clear KPIs align marketing activities with business objectives and provide focus.
Attribution helps understand which channels and tactics drive business results.
Regular data review enables agile adjustments to improve performance.
Connecting marketing activities to revenue demonstrates business value and justifies investment.
Testing enables data-driven optimisation of marketing elements for better results.
Based on your assessment results, here are the most impactful actions you can take in the next 90 days:
4. Social Strategy
Evaluate your platform selection, audience engagement, and social conversion effectiveness.
How strategically aligned are your chosen social platforms with your audience demographics?
Different platforms attract different audience segments, requiring strategic platform selection.
Rate your consistency in posting across social channels.
Consistent posting builds audience expectations and maintains engagement.
How effectively do you engage with followers (comments, messages, etc.)?
Engagement builds relationships and increases organic reach on social platforms.
Rate your social content's ability to drive traffic to your website/offers.
Effective social content should ultimately drive meaningful business actions.
How effectively do you convert social engagement into leads/customers?
Converting engagement to business results requires strategic calls-to-action and funnels.